Introduction to Program Evaluation (PGMT7003)

Introduction to Program Evaluation

Introduction to Program Evaluation


Evaluation identifies, discovers, generates and displays information about an organization's program effectiveness. The information shows what the organization produces, how those products affect society and how much the effect is worth. Budget hearings before Congress, as well as OMB, often require information generated by evaluations. Legislation commonly requires formal evaluation of some type as a condition for a program's existence or funding. Learn to describe programs, identify information useful in evaluation, collect reliable data and analyze it effectively.

This course is part of the Certificate of Accomplishment in Program and Management Analysis.

Additional Information:

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Who Should Attend?

Employees who are new to the field of program evaluation or those who need to review the basics of program evaluation.




3.0 CEU's

Class Type: 

This course is currently being offered in the following training modalities:

Learning Outcomes:

  • Identify and apply critical elements of the evaluation process
  • Identify the phases of research design
  • Evaluate the strengths and weaknesses of different data-gathering techniques
  • Interpret statistical data
  • Identify costs and benefits of a program

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Day one of five

  • Introduction to program evaluation - objectives
    • Program evaluation
    • Purpose of evaluation
    • Types of evaluation
    • Possible users of research evaluation
    • Phases of program evaluation
    • Methodological approach to program evaluation
    • Evaluability assessment
    • Identification of program goals and objectives
    • Goals and objectives
    • Program goals and objectives
    • Translate program objectives into measurable objectives
    • Analysis of target population
    • Hypothesis
    • Identifying evaluation criteria
    • Standards for evaluation of educational programs, projects, and materials
    • Evaluation tips

Day two of five

  • Data Collection - Objectives
    • Types of data
    • Evaluation approaches
    • Data collection techniques
    • Data collection design review process
    • Interviewing
    • Interview Guide
    • Interviewing Techniques
    • Recording the Interview

Day three of five

  • Research design - objectives
    • Introduction to research design
  • Validity and reliability
    • Factors affecting internal validity
    • Factors affecting external validity
  • Controlling for selection: ways of equating the experimental and control groups
  • Research design symbols
    • Pre-experimental designs
    • True experimental designs
    • Quasi-experimental designs
    • Terminology


Day four of five

  • Sampling
    • Sampling terminology
    • Sampling
    • Simple random sampling
    • Random number table
    • Systematic random sampling
    • Stratified random sampling
    • Exercise on stratified random sampling
    • Cluster sampling
    • Purposive sampling
    • Sample size
    • Example on determining sample size
    • Exercise on determining sample size
  • The W.I.C. Program


Day five of five

  • Data Analysis
    • Correlation and regression
    • Confidence - internal estimate for a population mean
    • Hypothesis tests



  • Cost Benefit Analysis
    • Type of costs
    • Present value of future costs and benefits



  • Case studies

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